Consumer (HC-C)

For projects that target consumers across all markets.

For projects, products and services that targets or empowers consumer choice or engagement across all markets, including: Retail; Media; Entertainment; Arts and Culture; Gaming; Tourism; Banking, Insurance & Finance (retail); Marketplaces including smart home, transactions for properties, goods and services.

Consumer focused industries are fast moving and highly competitive. Digital innovation enables economic participants to respond rapidly to market requirements, bypassing limitations including, for example, production and logistics.

Solution Categories:

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    Media & Entertainment
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    Tourism & Hospitality
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    Retail and Distribution
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    Banking, Insurance & Finance
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    Digital Marketing / Advertising
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    Marketplacesincluding smart home, transactions for properties, good and services

Criteria

Judging Criteria
Weighting
Attributes and Weighing
Uniqueness
25%
Technology and Innovation (60%)
Trend Setting, creativity (40%)
Market Potential
25%
Market Share & Potential (60%)
Business and Financial Model/Strategy (40%)
Functionalities and Features
25%
User Requirements (50%)
Compatibility and Interoperability (50%)
Quality & Application of Technology
25%
Content & Standard (60%)
Product Stability & Reliability (40%)

Other Head Categories

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