Consumer (HC-C)

For projects that target consumers across all markets.

For projects, products and services that targets or empowers consumer choice or engagement across all markets, including: Retail; Media; Entertainment; Arts and Culture; Gaming; Tourism; Banking, Insurance & Finance (retail); Marketplaces including smart home, transactions for properties, goods and services.

Consumer focused industries are fast moving and highly competitive. Digital innovation enables economic participants to respond rapidly to market requirements, bypassing limitations including, for example, production and logistics.

Solution Categories:

  • Media & Entertainment
  • Tourism & Hospitality
  • Retail and Distribution
  • Banking, Insurance & Finance
  • Digital Marketing / Advertising
  • Marketplaces

including smart home, transactions for properties, good and services

Criteria

Judging CriteriaWeightingAttributes and Weighing
Uniqueness25%Technology and Innovation (60%)
Trend Setting, creativity (40%)
Market Potential25%Market Share & Potential (60%)
Business and Financial Model/Strategy (40%)
Functionalities and Features25%User Requirements (50%)
Compatibility and Interoperability (50%)
Quality & Application of Technology25%Content & Standard (60%)
Product Stability & Reliability (40%)

Other Head Categories

Important Announcement

APICTA Nominations

We’re excited to remind you that the nomination process for APICTA is now open! This is your chance to showcase your achievements and innovations.

The process is simple and straightforward, and entry is available to all shortlisted companies in each APICTA member economy.