For projects that target consumers across all markets.
For projects, products and services that targets or empowers consumer choice or engagement across all markets, including: Retail; Media; Entertainment; Arts and Culture; Gaming; Tourism; Banking, Insurance & Finance (retail); Marketplaces including smart home, transactions for properties, goods and services.
Consumer focused industries are fast moving and highly competitive. Digital innovation enables economic participants to respond rapidly to market requirements, bypassing limitations including, for example, production and logistics.
- Media & Entertainment
- Tourism & Hospitality
- Retail and Distribution
- Banking, Insurance & Finance
- Marketplaces including smart home, transactions for properties, good and services
- Digital Marketing / Advertising
The entry will be judged on four criteria, each examining two attributes:
|Uniqueness||25%||Technology and Innovation||60%|
|Trend Setting, creativity||40%|
|Market Potential||25%||Market Share & Potential||60%|
|Business and Financial Model/Strategy||40%|
|Functionalities and Features||25%||User Requirements||50%|
|Compatibility and Interoperability||50%|
|Quality & Application of Technology||25%||Content & Standard||60%|
|Product Stability & Reliability||40%|